In 1999 The Social opened in Little Portland Street. The brainchild of a
record company whose offshoots included a hugely successful underground club
night, The Social was set up with a simple manifesto – to provide great
music and better booze to anyone who fancied tripping through the doors.

Ten years later and still run by the original team who created it - Heavenly
Recordings & The Breakfast Group – the bar is an award winning London
institution. Designed back then by a partnership of David Adjaye and Will
Russell (now of Pentagram) with the proviso of withstanding nuclear attack
or – at the very least – the worst that people could chuck at it, The Social
has launched over a million hugely successful hangovers.

In October 2009, The Social will hold a month long party to celebrate its
tenth birthday. The line up will be announced shortly – expect faces old and
new, music to shake the concrete off the walls and enough alcohol to stun a
marching army. It’s the only way we know how to do it.